Oh hey!
I’m Nicole — copywriter and content strategy whiz (She’s modest!). I’m going to help you take your business’s brand messaging from generic or “written by a robot” to sharp, original and most of all, sounding like you.
With 20+ years of experience across ecommerce, lifestyle, entertainment, small business and corporate sectors (to name a few), I create engaging copy and thoughtful content strategies that help brands connect with the right audience in a way that actually feels human. No bland brochure jargon here.
From websites and campaigns to emails, socials and brand messaging, I help businesses find that sweet spot between personality, clarity and strategy — so they stand out instead of blending in.
I'd love to help give your brand and content a fresh start!
My background, and why I want to help your business
How I can help
Lucky for you, in many ways!
Copywriting
Websites, blogs, socials, email marketing, press releases — you name it. I create original copy that sounds like your brand, speaks to your audience naturally and doesn’t read like generic AI fluff.
Customised Branding Strategy (Premium)
Your audience should instantly recognise your brand’s personality wherever they find you. I’ll create a tailored brand messaging guide covering tone of voice, language, personality and more, so your content feels polished, consistent and unmistakably you.
Customised Content Strategy (Premium)
No more staring at your screen wondering what to post. I’ll help you build a thoughtful content strategy with clear direction, tailored ideas and practical guidance so your content feels purposeful instead of random.
Personalised Content Package
Need a mix of services or something a little outside the box? I love creating customised packages that fit your business properly instead of squeezing you into a one-size-fits-all approach.
Creative campaigns
From slogans and taglines to campaign concepts and product names, I can help you create marketing that’s memorable for the right reasons. Plenty of ideas, zero cringe.
Editing + Proofreading
Great content can fall apart with clunky wording, inconsistencies or sneaky typos. I’ll run a fine tooth comb through your content to make sure it flows well, sounds polished and avoids embarrassing mistakes.
Content Services
Brands I've worked with
Ridiculously happy clients!
Get in touch
Gallery
Higher View editorial - Chadstone
Higher View was the in-flight magazine China Eastern Airways first class passengers. It has since ceased publication. Pictured here is an editorial on Melbourne's renowned retail destination, Chadstone - The Fashion Capital. The editorial was aimed at promoting Chadstone as a luxury destination to China Airways clientele.
ELLE magazine fashion column
Intimo lingerie lookbook
Evocative taglines to showcase the vibe of Intimo lingerie's collections
